Market

[翻譯] Kongregate users hate demos — but will buy your game all the same


本文轉錄自gamasutra

http://www.gamasutra.com/view/news/168360/Kongregate_users_hate_demos__but_will_buy_your_game_all_the_same.php

Kongregate users hate demos — but will buy your game all the same
by Staff [Console/PC, Indie, Exclusive, Business]
Post A Comment
Share on Twitter
Share on Facebook
RSS

April 11, 2012

Kongregate users hate demos — but will buy your game all the same
Knogregate的嫌貨人也是買貨人

AD – Akamai

In a new feature, independent developer Lars Doucet writes that his team’s Defender’s Quest was criticized on popular Flash portal Kongregate, but once users got into the demo version, they became the biggest source of revenue.
獨立製作者Lars Doucet撰寫了他團隊的作品Defender’s Quest被知名Flash入口網站Kongregate的玩家批評但那些玩家卻願意付錢買他們的demo版本.

“We started with Kongregate and immediately had our worst fears confirmed. The game’s page was quickly flooded with flames and one star reviews. Our score was around 3.4 and dropping steadily, which means our work would soon be consigned to video game oblivion. Many players complained they had been tricked, and that demos were unwelcome on free game sites," writes Doucet.
自我們在Kongregate上架之後馬上就證實我們憂慮.遊戲被潮水般的一顆星惡評淹沒.總分大致落在3.4而且持續下降.意思是我們很快就會成為被玩家遺忘的那一群.大部分玩家認為他們被愚弄,而且這樣的展示版本不配放在免費遊戲網站.

Players reacted badly, but the team changed the game’s description to clearly denote it as a demo — and responded courteously to complaints.
玩家反應很糟糕,團隊隨之更改了遊戲的說明,明確表示這版本僅是個展示,並親切地回應.

“After a few days we cracked the four star barrier, and were featured on the front page," writes Doucet. “We’re still getting the occasional one star hate comments (who doesn’t?) lambasting us for being a demo, but the score climbed steadily. All of the metrics suggest Kongregate is overwhelmingly responsible for the majority of our total sales."
數天之後我們跨過了四顆星的屏障,並出現在首頁.當然我們仍偶爾收到一顆星的評價.咒罵這只是個demo.但是分數持續攀升.這導致Kongregate全力支持我們的銷售.

“After things settled down, we got many comments like, ‘Glad you changed the description. I don’t mind demos, I just wanna know what I’m getting up front,’ as well as, ‘I never buy based on a demo, but I bought this.’ So although our demo will never get a top rating, changing the context to manage expectations seems to have helped the perception," Doucet writes.
Doucet說他們收到很多玩家評論:我並不討厭demo但是我要在玩之前知道這件事.而且我因為這個demo版本買了你們的產品.誠實的說明確實是有用的.

The full feature, in which he shares statistics for the game’s sales tied to events in its lifecycle, and much more, is live now on Gamasutra.
Doucet在另一篇文章中說明他們遊戲銷售的統計資料.

廣告

發表迴響

在下方填入你的資料或按右方圖示以社群網站登入:

WordPress.com Logo

您的留言將使用 WordPress.com 帳號。 登出 / 變更 )

Twitter picture

您的留言將使用 Twitter 帳號。 登出 / 變更 )

Facebook照片

您的留言將使用 Facebook 帳號。 登出 / 變更 )

Google+ photo

您的留言將使用 Google+ 帳號。 登出 / 變更 )

連結到 %s